17 Trending Products and Things to Sell Online (2023) (2023)

To succeed in e-commerce, you need three things: high-demand products to sell, skills to market them, and the will to succeed.

You already have the winner's mindset - you are constantly learning, researching and setting yourself up for success. However, finding popular products for sale can be challenging. That's why we update this list every year so you can discover new trends.product idea.

In this list, you will find 17 trending products that have recently been activatedbusiness ideas 2023– or maybe give you an idea for a great product to add to your existing online store. Since each niche product caters to a specific audience, we also share relevant marketing tips for reaching new customers.

The products on this list were the most popular product categories on the Shopify platform from February 2022 to December 2022.

Trending products for online sales in 2023

Browse our list of the most popular products to start your online business.

1. Power tool accessories
2. dog toy
3. traditional shoes
4. laptop battery
5. shot glasses
6. seat covers
7. wall panels and coverings
8. baby shirts
9. Curtains and curtain rings
10. cabinet knobs and knobs
11. see accessories
12. becher
13. railway model sets
14. signaling
15. wedding dresses
16. table runner
17. auto parts

1. Power tool accessories

Global order growth (YOY):23,418%

Are you looking for a trending product to sell in the home improvement industry? Sales of power tool accessories are increasing all over the world.

According to data from Keywords Everywhere, the term "power tool accessories" receives 27,100 searches per month, with subcategories such as "tool accessories" receiving an additional 1,300 searches per month and "toolbox accessories" receiving 1,900 searches per month.

You can sell accessories for all power tools:

• drilling machines
• key of impact
• circular saws
• table saws
• polisher
• Sanders

When selling trending decor items, focus on visual platforms like Instagram and YouTube. They could partner with industry influencers and run ads on Instagram to promote products and generate sales quickly. A more sustainable option is to create your own Instagram and TikTok profiles and post DIY-related content.

For example, you could:

• Do an Instagram Live Q&A to learn how to use its tools for the first time
• Repost user-generated content
• make a competition
• Create Instagram Stories and TikToks that highlight premium product features
• Publish product posts with shopping tags
• Create fun reels to promote your products
• Publish posts to carousel

Why are product trends like this great for selling items online? You can easily expand your product line with other popular home improvement products to maximize your sales potential.

2. Toys for dogs

Global order growth (YOY):13,357%

Dog toys are currently #2 on our trending product list. estimated at$3.7 billion, the global pet toy market witnessed explosive growth in the first half of 2021.

Product lines include:

• training toy
• chew toys
• noisy toy
• stuffed plush
• rope toy

Toys are great for a dog's well-being. They help against boredom and give comfort to nervous dogs. With an average of 210,000 searches per month for the term "dog toy", it's clear they will drive 2023 as they will drive 2022.

You can promote these items in several ways:

• Cross-sell with other pet products or companies
• Start a pet care blog
• Sponsor an animal shelter or event
• Offer a price guarantee
• Share user-generated content on social media

You'll likely want to explore social media and Google Shopping ads to drive traffic to your website and increase sales year-round. If you want to expand your product line, you can easily find new car parts and accessories for sale using a product sourcing app.

3. Fancy shoes

Global order growth (YOY):8,877%

Men's and women's dress shoes have also been best sellers and show signs of being a trend in 2022. Themed shoes are perfect for cosplay or themed events, and you can't forget Halloween.

Some items you can sell are:

• pirate boots
• witch boots
• superhero boots
• vintage era shoes
• Gladiator-Sandalen

These trending items are best sold through visual platforms like Pinterest, TikTok, Instagram and Facebook, although one channel you might want to try is Google Ads.

If you choose a millennial-centric marketing tactic, be sure to work with influencers, as it's the easiest way to introduce a new brand's products to this audience.

Traditional shoes tend to have a larger addressable market than most people think. For example, your target market might be something like cosplay costumes that have aMarket size of $4.6 billion.

Or, you can target Halloween shoppers and run sales during the fall. The point is, there are a lot of potential audiences to tap into with fancy dress shoes. Conduct a competitive analysis or SWOT analysis of the market and decide which path is best for you.

4. Laptop battery

Global order growth (YOY):8,305%

Laptop batteries are another hot trending product for sale in 2022. Laptop batteries are a great resource for people looking to build their own computers or breathe life into an old laptop. For people on the go, a laptop battery backup ensures they're never without a computer.

The term "laptop batteries" receives 33,100 searches every month. However, finding a battery is not always easy for consumers as there are many different uses. For example, a student might want to buy an inexpensive, long-lasting battery for school. A busy professional might need continuous, reliable use when away from an outlet.

Selling in the laptop industry offers many opportunities to expand your product lines. You can sell cases, external hard drives, power supplies, laptop storage, Wi-Fi adapters, and more.

To promote best-selling products like laptop batteries, you want to reach your target audience. Students who buy batteries have different needs and budgets than parents who buy one for their kids' laptops at home. Determine who you want to sell to and create landing pages on your website just for them.

As people struggle to buy batteries, they turn to the "best" guides online for more information. You can land a spot in top-tier guides or create your own to advertise online.

If you want to run ads on Facebook or Google Shopping, consider targeting by brand name, eg B. Dell or HP. Use Facebook's targeting information to find different demographics to target in countries where laptop batteries are popular, such as Canada and the United States.

5. Shot Glasses

Global order growth (YOY):8,178%

Shot glasses have been one of the best performing products in 2022. However, shot glasses are perfect for selling at any time of the year, especially in the summer when you can enjoy the holiday season. You can sell custom cups, collectible cups or party cups.

When it comes to selling shot glasses online, focus on finding a target market and selling to a group first. People search online for specific types of shot glasses, such as “tequila shot glasses” (4,400 searches per month), “tall shot glasses” (2,400 searches per month), and “cool shot glasses” (3,600 searches a month). There are also opportunities to sell plastic shot glasses and custom party cups.

You can sell shot glasses online on your own Shopify store, on third-party online sales sites like Amazon and eBay, and even on social media sites like Instagram and Facebook. You can also wholesale shot glasses for other businesses.

6. Seat covers

Global order growth (YOY):7,021%

A trending product that has emerged lately are covers. Similar to other trending products in the housewares department, we will likely see an increase due to the work-from-home trend. Slipcovers protect sofas and sofas from pets, children, dirt and spills. A quality slipcover is cheaper than replacing furniture.

The search term “covers” generates 27,000 searches a month, related terms “chair covers” bring 27,100 searches a month, and “couch covers” generate 49,500 searches a month, showing that covers and home design can be a profitable business for start online. There are also many types of covers available for sale, offering many new product opportunities as you expand your line.

Start by narrowing down the type of container you want to sell - cotton, wool, polyester, spandex, linen, etc. - and then promote your product on popular home organization and decor blogs.

You can reach them online and ask them to link to products on your site from summary articles. (People are more likely to buy when they come to your site from an external blog post than an ad.) Then, to recoup the sale, run retargeting ads to people who viewed the product but didn't buy it.

Another option is to partner or work with interior designers to promote new products to your audience. When a product recommendation comes from a trusted source, shoppers are more likely to buy.

7. Panels and wall coverings

Global order growth (YOY):5,983%

Like many home accessories, wall tiles and wall coverings have become one of the top sellers online during the pandemic. The more people stay at home, the more likely they are to create a cozy environment. From the couch to the one that covers your wall outlets.

There are many variants of wall plates and coverings to choose from. You can sell traditional plates with a finishing touch or ultra-modern decorative plates. There are also screwless wallplates that offer a clean aesthetic and popular HDMI wallplates that allow you to connect HDMI-enabled devices.

According to Keywords Everywhere, the top wall panel searches are:

• wall plates:27,100 per month
• Exit cover:27,100 per month
• Decorative wall plates:18,100 per month
• Screwless wall panels:3,600 per month
• Luxury switch boards:720 per month

You can run a pay-per-click advertising campaign using Google Shopping Ads and Facebook Ads to attract new shoppers. Since housewares may still be trending for a long time to come, you can also build a brand around your home decor and optimize your product pages to rank on Google and generate organic traffic.

You can group wall panels with other trending products in your store, or work with micro-influencers on social media to engage high-intent shoppers and drive instant sales.

8. Baby shirts

Global order growth (YOY):5,090%

A current product that is trending among new parents is baby t-shirts. Google Trends shows that we are about to reach peak interest in this product. So if you're looking for a hit product with confirmed demand, act fast.

The term "baby shirts" gets 13,000 searches a month. You can also target many variations e.g. for example.:

• baby t-shirts:27,100 per month

• Funny baby shirts:8,600 per month

• Baby-Hai-Shirts:5,400 per month

• Baby shower shirts:3,700 per month

• baby fishing shirts:2,700 per month

• Customized baby shirts:1,700 per month

• Cute baby shirts:1,400 per month

To reach new parents with this article, turn to advertising on Facebook and Instagram. If you want to explore other sales channels, consider selling on Amazon or listing your product on Google Shopping, although it's important to note that these marketplaces charge a fee for your sale.

Another experiment to try is marketing a local group with flyers. Create discount codes and distribute them to new parent clubs in your city.

9. Curtains and curtain rings

Global order growth (YOY):4,458%

In recent months there has been a growing trend in the sale of curtain rings. People are spending more time at home and taking on renovation projects.

"Curtain rings" generates 22,200 searches per month. There are variations that you can also target with an SEO strategy, including:

• shower curtain rings:9,900 per month
• wooden curtain rings:3,600 per month
• Grommet Curtain Rings:2,900 per month
• metal curtain rings:1,600 per month
• Gardinenringe Schwarz: 1,000 per month

To market curtain rings, you can create a blog with DIY tips and tricks and links to your products. Then run retargeting ads to your blog traffic from Facebook or Google.

You should run Google Shopping ads for targeted keywords such as "curtain rings without barrettes" or "decorative curtain rings with barrettes". This will attract customers who already know what they want. If you show up before them, they're more likely to buy from your ecommerce store.

10. Closet handles and knobs

Global order growth (YOY):3,760 %

DIY is emerging as one of the top trending niches for ecommerce stores. By 2029, the cabinet hardware market is set to skyrocket$14.2 billion in sales.

Retailers are also stocking their stores with the top trending products in this niche, including cabinet handles, latches, latches, locks, hinges and handles.

What makes this product interesting is that it offers many expansion opportunities for merchants. You can sell cabinet knobs at a hardware store, as well as drawers, interior hardware, cabinet shelving, and more. You can also use a variety of materials, e.g. B. Plastics, metals, glass, brass, iron, steel and more.

Whether assembling new furniture or renovating the house, every home needs cabinets. Some want decorative buttons, others a simpler, more functional variant.

You can sell these popular products through search-based ads like Google Shopping. According to Keywords Everywhere, over 33,000 people search for cabinet knobs every month and over 60,000 people search for knobs every month. Another option is to work with home improvement influencers on Instagram or through blogs to promote your cabinet hardware.

11. Watch accessories

Global order growth (YOY):2,737%

Watch accessories are among the trending items with consistently high profit margins. The trend is hotter in some seasons than others, but people generally look for watch accessories year-round. The market is also huge, with a market size of$335 billion in 2022.

According to Keywords Everywhere, the search volume for the term "watch accessories" is around 5,400 searches per month. People also search for related phrases like "Apple Watch Band" and "Watch Stand", which receive 450,000 and 14,800 searches per month, respectively.

These high trending products provide countless opportunities to target different customer segments based on their watch type (Apple, Samsung, Garmin, etc.) and increase sales.

Some items you can sell in this category are:

• See repair kits
• ver vitrines
• mala
• watch winder
• Watchback removal tools

Advertising that hot product with Google Ads can be profitable. This can help you reach high-intent shoppers and direct them to your store to purchase. Another option is to use Facebook Ads to target specific groups based on your accessory's design or functionality.

People who hike may need durable bracelets, while others may just want a trendy looking watch strap. They want to share product images on platforms like Instagram. There you can collaborate with microcelebrities and influencers to introduce your products to an established audience.

12. Becher

Global order growth (YOY):2,602%

The US glassware market is an attractive opportunity for sellers of outdoor equipment such as camping, hiking, fitness and travel. Expected to be achieved$1.4 billion by 2027, with a compound annual growth rate of 9.1% from 2022 to 2027.

Keywords Everywhere trend data shows the following search volumes:

• Becher:5 million per month
• glass:60,500 per month
• Becher:49,500 per month
• Personalized mugs:27,100 per month
• Cups with straws:22,200 per month
• plastic cup:9,900 per month

The growing threat to the environment from disposable bottles and people's growing trend towards healthy lifestyle are driving this trend. Your target audience will likely be more health conscious and aware of the harmful effects of disposable bottles.

To market this bestseller, you must show these mugs in action. For example, you could run a contest where customers post pictures of their mugs in the wild. Or create staged photos of the mugs in an eco-friendly environment and post them on social media and use them in advertisements.

You can create a custom audience in Facebook Ads Manager and target specific groups of people. Or, run Google Ads for the keywords "tumbler cups" so you can target customers who are actively searching for similar products.

13. Model train sets

Global order growth (YOY):2,617 %

Model trains have been a popular pastime for kids since 1891. They're a great way to build problem-solving skills, encourage imaginative play, and give kids a little distraction while parents work from home. Today, companies are exploring new and fun ways to reinvent the train, such as: For example, electrically powered trains and smart trains operated via a smartphone app.

With an average of 40,500 searches per month for the term "train sets", it's clear that they will be popular in 2022.

When it comes to promoting toy trains, keep the “friends trust friends” concept in mind.

Customer reviews are always a smart move to sell items like train sets online. Testimonials can help buyers decide if the product is right for them and encourage them to purchase.

Create an organic social media strategy around kids using your trains. Show them in action with photo and video carousels, and embed UGC from your followers' accounts to build trust with potential buyers.

If you have the budget, host a contest to give away free train sets to grow your email or messenger marketing subscriber lists. You can create drip marketing campaigns that convert subscribers into customers over time.

14. Signaling

Global order growth (YOY):2,409%

Signals are next on the list of products that are hot right now. The search volume for the term "signage" is 135,000 searches per month. Data from Keywords Everywhere suggests that people search for certain types of characters:

• signpost:74,000 per month
• No smoking signs:74,000 per month
• Security marking:60,500 per month
• Digital signature:49,500 per month
• Wedding Signage:40,500 per month
• Entrance signage:12,100 per month
• Signage for covid 19:7,700 per month

Social media is a great way to market signals. Find out who your main audiences are.

For example, are you selling to restaurant owners looking to increase their social presence? Or younger people who want to make their rooms look modern and cool? (Note: can sell to both). Then post a mix of staged photos and user generated content of your signals used in their respective settings.

You can run Google Shopping ads targeting long-tail keywords like "vintage signs" or "custom neon signs" to target specific customers, as well as Facebook ads to test different audiences and learn more about who buys signs.

15. Wedding dresses

Global order growth (YOY):2,001 %

Wedding dresses are among the most sought-after products online, with consistently high profit margins. The global wedding dress market is also huge and expected to be reached$69.9 billionbis 2026.

The term “wedding dresses” receives 2.24 million searches per month, confirming the hype surrounding this trending product. There are more possibilities for terms like:

• Wedding dresses for guests:1.5 million per month
• black wedding dresses:246,000 per month
• plus size wedding dresses:165,000 per month
• simple wedding dresses:165,000 per month
• Wedding dresses for the beach:135,000 per month
• Wedding dresses with long sleeves:135,000 per month

Plus, you can take this niche in multiple directions with your own store or product collection in a wider wedding fashion store. For example, you can sell wedding nails, invitations, semi-formal wedding apparel, accessories, and more. Depending on how you position your brand, there is an opportunity to expand into related product areas such as jewelry.

Visual platforms like Facebook, Instagram and Pinterest are ideal channels to grow your brand, whether you're looking to grow organically or leverage your advertising resources.

You can also try to drive growth with influencer marketing. Influencers can model your clothes and give your brand a reputation for a fee or sales commission.

16. Table runner

Global order growth (YOY):1,923 %

Table runners saw huge growth in the first half of 2022, and the new trend doesn't look like it's going to end anytime soon. The global tablecloth market is assessed$10.1 billion in 2021and expected to reach $14.7 billion by 2029. This is not a trending product you want to miss out on.

People can use table runners to add visual appeal to tables and tie placemats. Table runners are also extremely durable and can withstand repeated use and washing.

The competition in this sector is fierce. Brands such as Crate and Barrel, Bed Bath & Beyond and Wayfair hold significant market share. However, they all target a similar audience: older consumers with more disposable income, offering you a unique selling opportunity.

Dropshipping costs are often lower for kitchen accessories, meaning you can charge less than the big box retailers. They can appeal to a younger niche audience that doesn't want to spend a lot of money on items like table runners.

You can market items like table runners online through social media. You can target older and younger audiences by running relevant campaigns. For example, targeting millennials who just bought a house. Your success on social media depends on how you connect with each segment and create engaging content to attract shoppers.

You can create video content to demonstrate the benefits of your table runners. And show other creative ideas to style them at home. You can also host seasonal giveaways to promote new runners and bestsellers. For paid ads, Facebook is the best choice because you can use behavioral targeting to find customers based on interests and buying habits.

17. Motor vehicle parts

Global order growth (YOY):1,565%

In recent months, we have witnessed a drastic increase in auto parts sales on the Shopify platform. This product trend remains popular as drivers get back on the road after the COVID lockdowns.

The global auto parts market was assessed$2.34 trillion in 2021and is projected to increase by 9.1% per year through 2026.

There are 2.24 million monthly searches for auto parts, proving the sector's popularity. There are many things for sale in this market:

• batteries
• transfers
• radiator
• The engine
• break
• Front steering and suspension
• alternators

When marketing high volume items like auto parts, you really want to understand your target market. For example, if a customer is outdoors, they likely want durable parts like off-road bumpers, suspension systems, and custom tires. If they are big travelers, durable and affordable parts that improve fuel economy can be a good buy.

You can promote items in several ways:

• Create installation videos and live action tips
• start an autoblog
• Sponsor a car build or car show
• Offer a price guarantee
• Cross promotion with another automotive company

You will likely want to exploit Facebook Ads to drive traffic to your website and increase sales year-round. If you're looking to expand your product line, a product sourcing app makes it easy to find new auto accessories to sell.

Time to start selling your online business

These are some of the trending products to sell in 2022, but there's so much more to choose from when deciding what to sell on Shopify as a new dropshipper or established store owner. Finding quality products is only part of the equation. The real secret is figuring out how to market them.

If you are interested in hands-on training that will guide you through the process of starting an e-commerce business, request anlucrative nicheand find the right products,Check out our free webinar series on dropshipping business. An e-commerce entrepreneur will share how he created one of his ownonline business ideasto over 8,000 units sold per year, along with marketing tactics that worked (and those that failed).

Let us know what products you'd like to sell in your store in the comments. Happy sale!