Marketing Skills: 10+ Marketing Resume Skills (2023)

When you apply for a marketing job, the first thing employers do is make sure you have the right skills for the job. While entry-level marketing jobs are within reach of most college graduates, rising to become a marketing professional within a company requires experience and skills.

We can't help you with the experience part. But we can show you the best marketing skills that will make your resume more likely to get interviewed.

What are Marketing Skills?

Marketing skills are specific collections of knowledge, skills, and experience that marketers use to successfully plan and implement marketing strategies.

These skills can include everything from ideation and communication to analysis and planning, as well as the ability to motivate others in your organization to support these efforts.

5 hard marketing skills for your resume

Let's look at a fewbest skillsto emphasize when you write yoursMarketing Resume:

1. Google Analytics

It's difficult for entrepreneurs and businesses to avoid the internet, especially given the pandemic that has brought many brick-and-mortar establishments online. Ecommerce isgrows significantlyno signs of slowing down anytime soon.

Marketing requires extensive research and analysis skills andGoogle Analytics(GA) is at the heart of both for digital marketers. Being able to use and understand GA is one of the most important skills in marketing today.

The best part isGoogle shows you how to use Google Analyticsand evensubmit certificatefor free.

2. Write an email

Writing emails well is another important marketing skill. Whether you're contacting clients, passing information to colleagues, or even reaching out to webmasters in other locations, the ability to communicate effectively via email ensures you're never absent from work.

While writing doesn't come naturally to everyone, it's a skill that can be improved with practice. Where better to start thanOrwell's "Politics and the English Language"write or take an online course with a popular e-learning provider such asCourseraorUdemy?

3. Software Competence

Most forms of marketing require familiarity with a wide range of software to meet the ever-changing needs of businesses and customers, such as: B. the following:

• Google advertisingeThe Display Campaign(Marketing online page)
• MailChimpNameeconstant contact(Marketing per E-Mail)
• SEMRush,WordPress, zAhrefs(SEO)

If you're not sure what kind of software skills an employer expects of you, see the job description for tips. Most of the time, hiring managers tell you directly what they want.

4. Technical skills (coding, automation)

In addition to software skills, many marketing jobs require specific skillstechnical skills.

know aboutHTML,CSS,CRM-Tools, and even Microsoft Excel/The Google Sheetit's a huge plus for your career (and CV).

5. Project Management

To effectively manage your team's time and resources, you need solidproject management skills. This includes everything from setting up meetings and setting goals to planning marketing campaigns, managing budgets and tracking progress.

Luckily, there are many online tools that you can use to streamline your project management needs, such as:montag.comorAsanas. However, not all project management tools are created equal and you need to decide which tool best suits your team's needs and working style in order to be efficient.

6 soft skills for your marketing resume

While hard skills are essential to the day-to-day of any marketing job, soft skills will help you excel in your role and better integrate with your team.

Here are six important onesinterpersonal skillsfor your marketing career:

1. Communication

Nothing is more important to marketers than effective communication. whether orally or in writing,communication skillscan help you get your point across - not just to potential clients, but to your co-workers and manager as well.

Being a great communicator also means being able to explain complex ideas in simple terms. Whether you're writing online content or giving a presentation to clients, as a marketer it's crucial to be clear and easy to understand.

2. Creativity

Popular culture and technology change every day. Coming up with new ideas that grab (and keep) the public's attention is vital for any marketer.

Plus, you never know what challenges will come up at work. An employee who can find creative solutions is invaluable to a marketing department and is just the type of candidate employers are looking for.

3. Adaptability

If you're in email marketing, search engine optimization (SEO), or social media advertising, you know the importance of adaptability. Maybe one day your company is at the top, but then Google adjusts its algorithm and the entire marketing department is confused.

Being able to quickly deal with unexpected problems, adopting new technologies and abandoning outdated practices is essential for the modern marketer.

If you can demonstrate that you are adaptable and have the digital marketing skills to deal with problems that arise, hiring managers will rush to interview you.

4. Organisation

Marketing teams have a variety of tasks to complete, such as: B. juggling correspondence, nurturing relationships, analyzing data, completing technical tasks and solving creative problems.

For example, write aCV product managerYou must describe your technical management skills at the forefront of the marketanalytical skills.

This is why employers love organized candidates and never let a busy day overwhelm them. Mention on your CV the number of different tasks you deal with on a regular basis and you can easily prove yoursorganizational skills.

5. Prioritization

Marketers fulfill multiple roles. On any given day, a marketer may be responsible for strategizing, evaluating analytics, conducting research, writing (and/or editing) copy, and organizing efforts across teams.

No wonder, then, how excellenttime management skillsare an invaluable part of a marketer's responsibilities.

Being able to quickly decide what needs attention and then take action is one of the most sought-after skills in marketing, especially if you're a (or aspiring) manager.

6. Storytelling

To effectively reach their target audience and stand out from the crowd, marketers must be able to write compelling stories that resonate with customers. This includes being able to write everything from e-books and white papers to social media posts to creating videos and web content.

Being able to tell stories that resonate with people can help you build trust and connect with potential customers on a deeper level, which in turn can contribute to brand loyalty.

How to put marketing skills on a resume

Whether you are an experienced marketer or ajust graduatedIf you want to break into the field, you must highlight marketing skills as per the job description.

The best way to create a solid marketing resume that effectively shows you're the right candidate for the job is to highlight the right skills on your resume.resume summaryeresume work experienceSection:

Impress with a hard-hitting resume summary

The first thing a hiring manager sees on your resume is your resume summary. Keep them reading and stick to important information like:

• your many years of experience
• Job Description Critical Marketing Skills
• Her most notable professional achievement

Here is an example of a strong resume summary in oneMarketing Coordinator CVwith essential information in bold:

Marketingkoordinator mit4+ years of marketing experiencewith a story ofRun successful digital, social and traditional marketing campaigns. Transfer of expertise inDirect mail, event coordination, execution of customer marketing programs, channel marketing, online and digital advertising, email marketing, public relations and social media.Developed and executed email campaigns that increased sales by 60% in less than a year.

A solid resume summary not only conveys what kind of professional you are, but also gives the hiring manager an idea of ​​what you can bring to the table when hired.

Use hard numbers in your work experience section

You have convinced a potential employer with your workcontinue introduction, it's time to provide concrete examples to illustrate your responsibilities and accomplishments. But don't just list the tasks you've completed, show the results you've achieved with specific numbers:

• How much money have you saved your business?
• How many projects did you lead at the same time?
• How many people have you successfully managed in a team?

Let's look at the following exampleCV Head of MarketingIntroduction to see how hard numbers will help you show the kind of results you can achieve and convince a hiring manager that you have what it takes to fill the role:

Marketing manager with6+ years of experiencein household appliances and cosmetic environments. Proven track record of managing product launches that drive brand awareness and sales. Personalrecruited and trained more than 30 marketing and sales specialists,24% improvement in overall sales targets, zled the launch of 12 new product linescomFull year sales of $1.3 billion.

How to write a marketing resume skills section

Make sure yoursResume skills sectionShowing the best marketing skills of your current job (or the job you are applying for) is key to quickly showing that you are a qualified candidate.

In particular, showing how you've used your skills and knowledge in everyday situations is an effective way to strengthen your resume.

While an attractive marketing skills section should clearly show off your tough skills, it should show off yoursinterpersonal skillson your resume in your field of work experience. You want to show the hiring manager that you are competent and versatile.

If you're not sure what specific skills the hiring manager is looking for, check the job description. HR managers are not trying to hide anything from you. They will list the exact experience they are looking for in the requirements section of the job posting.

Here's an example of a Senior Digital Media Performance Strategist job from Indeed (technical skills are green, soft skills are blue):

Examining this job description, we can see that this company is looking for someone with a good balance of hard and soft skills: someone with great analytical skills, communication skills, and a willingness to learn and teach (all soft skills), but also capable to use Google Marketing Platform, Google Analytics, Data Studio, Search Ads 360, Facebook Business Manager and certain Microsoft products.

Match your resume to the content of the job description (be honest) and you'll get interviews. Be careful to use keywords for job postings that overlap with your own skills and qualifications. This will ensure that your resume positions you as the ideal candidate.

For example, a competency area tailored to the above job description would include: