When you apply for a marketing job, the first thing employers do is make sure you have the right skills for the job. While entry-level marketing jobs are within reach of most college graduates, rising to become a marketing professional within a company requires experience and skills.
We can't help you with the experience part. But we can show you the best marketing skills that will make your resume more likely to get interviewed.
What are Marketing Skills?
Marketing skills are specific collections of knowledge, skills, and experience that marketers use to successfully plan and implement marketing strategies.
These skills can include everything from ideation and communication to analysis and planning, as well as the ability to motivate others in your organization to support these efforts.
5 hard marketing skills for your resume
Let's look at a fewbest skillsto emphasize when you write yoursMarketing Resume:
1. Google Analytics
It's difficult for entrepreneurs and businesses to avoid the internet, especially given the pandemic that has brought many brick-and-mortar establishments online. Ecommerce isgrows significantlyno signs of slowing down anytime soon.
Marketing requires extensive research and analysis skills andGoogle Analytics(GA) is at the heart of both for digital marketers. Being able to use and understand GA is one of the most important skills in marketing today.
The best part isGoogle shows you how to use Google Analyticsand evensubmit certificatefor free.
2. Write an email
Writing emails well is another important marketing skill. Whether you're contacting clients, passing information to colleagues, or even reaching out to webmasters in other locations, the ability to communicate effectively via email ensures you're never absent from work.
While writing doesn't come naturally to everyone, it's a skill that can be improved with practice. Where better to start thanOrwell's "Politics and the English Language"write or take an online course with a popular e-learning provider such asCourseraorUdemy?
3. Software Competence
Most forms of marketing require familiarity with a wide range of software to meet the ever-changing needs of businesses and customers, such as: B. the following:
- Google advertisingeThe Display Campaign(Marketing online page)
- MailChimpNameeconstant contact(Marketing per E-Mail)
- SEMRush,WordPress, zAhrefs(SEO)
If you're not sure what kind of software skills an employer expects of you, see the job description for tips. Most of the time, hiring managers tell you directly what they want.
4. Technical skills (coding, automation)
In addition to software skills, many marketing jobs require specific skillstechnical skills.
know aboutHTML,CSS,CRM-Tools, and even Microsoft Excel/The Google Sheetit's a huge plus for your career (and CV).
5. Project Management
To effectively manage your team's time and resources, you need solidproject management skills. This includes everything from setting up meetings and setting goals to planning marketing campaigns, managing budgets and tracking progress.
Luckily, there are many online tools that you can use to streamline your project management needs, such as:montag.comorAsanas. However, not all project management tools are created equal and you need to decide which tool best suits your team's needs and working style in order to be efficient.
6 soft skills for your marketing resume
While hard skills are essential to the day-to-day of any marketing job, soft skills will help you excel in your role and better integrate with your team.
Here are six important onesinterpersonal skillsfor your marketing career:
Nothing is more important to marketers than effective communication. whether orally or in writing,communication skillscan help you get your point across - not just to potential clients, but to your co-workers and manager as well.
Being a great communicator also means being able to explain complex ideas in simple terms. Whether you're writing online content or giving a presentation to clients, as a marketer it's crucial to be clear and easy to understand.
Popular culture and technology change every day. Coming up with new ideas that grab (and keep) the public's attention is vital for any marketer.
Plus, you never know what challenges will come up at work. An employee who can find creative solutions is invaluable to a marketing department and is just the type of candidate employers are looking for.
If you're in email marketing, search engine optimization (SEO), or social media advertising, you know the importance of adaptability. Maybe one day your company is at the top, but then Google adjusts its algorithm and the entire marketing department is confused.
Being able to quickly deal with unexpected problems, adopting new technologies and abandoning outdated practices is essential for the modern marketer.
If you can demonstrate that you are adaptable and have the digital marketing skills to deal with problems that arise, hiring managers will rush to interview you.
Marketing teams have a variety of tasks to complete, such as: B. juggling correspondence, nurturing relationships, analyzing data, completing technical tasks and solving creative problems.
For example, write aCV product managerYou must describe your technical management skills at the forefront of the marketanalytical skills.
This is why employers love organized candidates and never let a busy day overwhelm them. Mention on your CV the number of different tasks you deal with on a regular basis and you can easily prove yoursorganizational skills.
Marketers fulfill multiple roles. On any given day, a marketer may be responsible for strategizing, evaluating analytics, conducting research, writing (and/or editing) copy, and organizing efforts across teams.
No wonder, then, how excellenttime management skillsare an invaluable part of a marketer's responsibilities.
Being able to quickly decide what needs attention and then take action is one of the most sought-after skills in marketing, especially if you're a (or aspiring) manager.
To effectively reach their target audience and stand out from the crowd, marketers must be able to write compelling stories that resonate with customers. This includes being able to write everything from e-books and white papers to social media posts to creating videos and web content.
Being able to tell stories that resonate with people can help you build trust and connect with potential customers on a deeper level, which in turn can contribute to brand loyalty.
How to put marketing skills on a resume
Whether you are an experienced marketer or ajust graduatedIf you want to break into the field, you must highlight marketing skills as per the job description.
The best way to create a solid marketing resume that effectively shows you're the right candidate for the job is to highlight the right skills on your resume.resume summaryeresume work experienceSection:
Impress with a hard-hitting resume summary
The first thing a hiring manager sees on your resume is your resume summary. Keep them reading and stick to important information like:
- your many years of experience
- Job Description Critical Marketing Skills
- Her most notable professional achievement
Here is an example of a strong resume summary in oneMarketing Coordinator CVwith essential information in bold:
Marketingkoordinator mit4+ years of marketing experiencewith a story ofRun successful digital, social and traditional marketing campaigns. Transfer of expertise inDirect mail, event coordination, execution of customer marketing programs, channel marketing, online and digital advertising, email marketing, public relations and social media.Developed and executed email campaigns that increased sales by 60% in less than a year.
A solid resume summary not only conveys what kind of professional you are, but also gives the hiring manager an idea of what you can bring to the table when hired.
Use hard numbers in your work experience section
You have convinced a potential employer with your workcontinue introduction, it's time to provide concrete examples to illustrate your responsibilities and accomplishments. But don't just list the tasks you've completed, show the results you've achieved with specific numbers:
- How much money have you saved your business?
- How many projects did you lead at the same time?
- How many people have you successfully managed in a team?
Let's look at the following exampleCV Head of MarketingIntroduction to see how hard numbers will help you show the kind of results you can achieve and convince a hiring manager that you have what it takes to fill the role:
Marketing manager with6+ years of experiencein household appliances and cosmetic environments. Proven track record of managing product launches that drive brand awareness and sales. Personalrecruited and trained more than 30 marketing and sales specialists,24% improvement in overall sales targets, zled the launch of 12 new product linescomFull year sales of $1.3 billion.
How to write a marketing resume skills section
Make sure yoursResume skills sectionShowing the best marketing skills of your current job (or the job you are applying for) is key to quickly showing that you are a qualified candidate.
In particular, showing how you've used your skills and knowledge in everyday situations is an effective way to strengthen your resume.
While an attractive marketing skills section should clearly show off your tough skills, it should show off yoursinterpersonal skillson your resume in your field of work experience. You want to show the hiring manager that you are competent and versatile.
If you're not sure what specific skills the hiring manager is looking for, check the job description. HR managers are not trying to hide anything from you. They will list the exact experience they are looking for in the requirements section of the job posting.
Here's an example of a Senior Digital Media Performance Strategist job from Indeed (technical skills are green, soft skills are blue):
Examining this job description, we can see that this company is looking for someone with a good balance of hard and soft skills: someone with great analytical skills, communication skills, and a willingness to learn and teach (all soft skills), but also capable to use Google Marketing Platform, Google Analytics, Data Studio, Search Ads 360, Facebook Business Manager and certain Microsoft products.
Match your resume to the content of the job description (be honest) and you'll get interviews. Be careful to use keywords for job postings that overlap with your own skills and qualifications. This will ensure that your resume positions you as the ideal candidate.
For example, a competency area tailored to the above job description would include:
Remember, no two marketing resume skills sections are the same. If you apply for a different job, be sure to include these important keywords on a new resume each time, and be honest about your qualifications. While it may take a little more time, your goal isn't to send out a generic resume, but to grab the hiring manager's attention and get the job done.
How do you list marketing skills on a resume? ›
The best way to list marketing job skills on a resume is to customize your resume skills section so that it matches the requirements of the position. Don't just showcase your marketing skill set in the skills section of your resume: sprinkle some skill-related keywords in your summary and the work experience section.What are common marketing skills? ›
Top Marketing Hard Skills
Writing. Writing is a highly sought-after skill no matter what field you're in, but it's particularly important in marketing, where (as noted above) communication is a critical part of your day-to-day work. Data Analysis & Analytics.
Simply put, hard skills are structured and systematic. You should learn these if you'll be in marketing for the long haul, even if it means taking a course. I'm talking about stuff like SEO, PPC, machine learning, etc. Meanwhile, soft skills help you accomplish the technical skills.What marketing skills mean? ›
It's the strategy that drives a business to grow and prosper. Marketing skills help cultivate deep, meaningful relationships with customers. Instead of just focusing on short-term results, marketing skills help win customers for the long haul by ensuring long-term brand affinity and loyalty.What are the four marketing skills? ›
The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing a product or service. Typically, businesses consider the four Ps when creating marketing plans and strategies to effectively market to their target audience.What are marketing and selling skills? ›
Sales and marketing skills
Occupation specific skills: customer service, selling, negotiating and influencing, analysis and decision-making, and management skills. Areas of knowledge: the business environment, product knowledge, and financial awareness.
In contrast to other marketing models, the 7 Cs Compass Model considers both the marketing strategies as well as the segment to which the strategies are being targeted. The seven Cs are Corporation, Commodity, Cost, Communication, Channel, Consumer and Circumstances.What are the 8 C's of marketing? ›
C's Model of Customer Experience.” The principles include: Clarity, Convenience, Choice, Communication, Cast, Control, Consistency and Connection.What are the 5 A's in marketing? ›
Named by Dr. Philip Kotler, the five stages (Awareness, Appeal, Ask, Act and Advocacy) allow marketing and sales professionals to create a map of the customer's needs and priorities during the different parts of their purchase process.What are marketing soft skills? ›
This means having good communication and collaboration skills, being able to handle disagreements diplomatically, and being able to work independently when needed. Finally, marketers also need to be able to keep up with constantly changing trends in the industry.
Why are marketing skills important? ›
Marketing is what brings consumers and products together. Therefore, it can control the way an organization or business functions. Since marketing skills are as versatile as they are, companies look for them for their employees. Business executives need to know how to conduct marketing research that makes sense.What skills are required for marketing manager? ›
- An ability to understand buyer needs. ...
- Know the sales process. ...
- Critical thinking and problem-solving skills. ...
- Creativity and writing skills. ...
- Good teamwork skills. ...
- Communication skills and networking. ...
- Adaptability. ...
- Good organization and planning skills.
You'll want to have anywhere between 5 and 10 skills in the skills section of your resume. Your resume's skills section is a key part of impressing a hiring manager and recruiter. It's important to tailor your resume to the specific job, and put any skills that the job description is asking for.What are the six marketing roles? ›
The six marketing functions are product/service management, marketing-information management, pricing, distribution, promotion, and selling. The functions must work together to get products from producers to consumers.What is the marketing job description? ›
The marketing job description
According to the Bureau of Labor Statistics (BLS), they monitor market trends, create advertising campaigns, develop pricing strategies and targeting strategies based on demographic data and work with the company to develop more awareness of what they offer. 1.
Marketing 1 explores the seven core functions of marketing which include: Marketing Planning – why target market and industry affects businesses; Marketing-Information Management –why market research is important; Pricing – how prices maximize profit and affect the perceived value; Product/Service Management – why ...What are the most essential 7 and in marketing? ›
The 7Ps of marketing are – product, pricing, place, promotion, physical evidence, people, and processes. The 7 Ps make up the necessary marketing mix that a business must have to advertise a product or service.Is product marketing a skill? ›
Product marketers are skilled at building go-to-market roadmaps that capture the high-level strategy and work required to deliver a new experience to customers. Their plans explain how they will promote their new feature, product, or service to reach the right audience.What are the 4 selling strategies? ›
The four basic sales strategies salespeople use are script-based selling, needs-satisfaction selling, consultative selling, and strategic-partner selling. Different strategies can be used with in different types of relationships.What are the elements of marketing? ›
Which are: Product, Price, Promotion, Place, People, Packaging, and Process.
What are the 5 stages of digital marketing? ›
The 5 stages of strategic digital marketing planning are: Plan > Reach > Act > Convert and Engage.What are the 10 Cs of marketing? ›
Use it as a tool for discussion and navigation on Customer, Marketing Driven Organization, Corporate Culture, Convenience, Competition, Communication, Consistency, Content, Customisation.What are the 11 C's in marketing? ›
Gordon identifies what he terms the 11 C's of Relationship Marketing (which in a sense act as a replacement to the traditional 4 P's of marketing): Customer; Categories; Capabilities; Cost, profitability and value; Control of the contact to cash processes; Collaboration and integration; Customization; Communications, ...What are the six 6 major areas that requires attention in marketing? ›
The building blocks of an effective marketing strategy include the 6 P's of marketing: product, price, place, promotion, people, and presentation.What are the 7 essential soft skills? ›
- Teamwork. With effective teamwork, teams are more productive, deadlines are met, relationships with your team members are stronger and knowledge is shared. ...
- Problem solving. ...
- Communication. ...
- Adaptability. ...
- Critical thinking. ...
- Time management. ...
- Time management.
- Interpersonal skills.
Marketing helps you sell more effectively by identifying your most likely buyers. The more you know about potential customers, the better you can configure your products and services to satisfy market demand.What are the 7 major importance of marketing? ›
The 7 functions of marketing are promotion, selling, product/service management, marketing information management, pricing, financing and distribution. Understanding the core functions of marketing can help you better focus your efforts and strategies to support your business.What are the 7 benefits of marketing? ›
- Better Qualified Leads.
- Better Engagement and Stronger Relationships.
- Accurate Buyer Personas.
- Better and Clearer Feedback.
- Stay Ahead of the Competition.
- Increased Revenue.
- Better Marketing Materials.
Social Media Marketing. This is the absolute must-have skill of the 21st century. There is no secret that various social media channels play a huge role in every modern consumer's life, which is why these channels have long become powerful tools for business growth and promotion.
What are the quality of a good marketer? ›
A marketer should have excellent spoken and written communication skills, a creative and open-minded approach, strong organizational and planning abilities, and proven team leadership qualities. Good marketers drive processes and are able to motivate others to see the end goal while completing day-to-day tasks.What are the top 3 most important responsibilities of a marketing manager? ›
- Oversee all marketing campaigns for their company or department.
- Implement strategy.
- Promote a business, product, or service.
- Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones.
A key skills section at the top of the page shows the hiring team what you can do without making them weed through a page of work experience, educational credentials, and other qualifications.What skills do employers look for? ›
- Critical thinking and problem solving.
- Teamwork and collaboration.
- Professionalism and strong work ethic.
- Oral and written communications skills.
- Look at the job description section. ...
- Attach your certificates with your job application. ...
- Place your most relevant skills at the top of your resume. ...
- Highlight your hard skills in the work experience section of your resume. ...
- Mention your hard skills several times.
Marketer duties and responsibilities
Collaborating with sales, marketing, advertising, product design and product development team members to planning promotional marketing campaigns. Creating editorial and content creation calendars for various media platforms and outlets.
The 3 Cs of Brand Development: Customer, Company, and Competitors. There is only a handful of useful texts on strategy. Any MBA student will be familiar with these: Competitive Advantage and Competitive Strategy by Michael Porter.What is considered marketing experience? ›
Experience marketing, also referred to as “experiential marketing,” is a strategy that uses in-person events to promote products. Take pop-up shops or Apple's legendary keynote, for example. Each of these events is experience marketing at work.What would count as marketing experience? ›
Experience marketing, also referred to as “experiential marketing,” is a strategy that uses in-person events to promote products. Take pop-up shops or Apple's legendary keynote, for example. Each of these events is experience marketing at work.What is a core skill to work on as a content marketer? ›
We know which skills frontline content marketers believe are important: SEO, data analytics, working with technologies, audience development, and writing and editing topped the list of desired training in another recent CMI study.
Can you just list skills on a resume? ›
Top tip: include skills throughout your resume, not just in a dedicated skills section. Incorporate personal abilities and technical capabilities. You should also aim not only to mention the specific skill, but also your level of proficiency.How many skills should you list on a resume? ›
You'll want to have anywhere between 5 and 10 skills in the skills section of your resume. Your resume's skills section is a key part of impressing a hiring manager and recruiter. It's important to tailor your resume to the specific job, and put any skills that the job description is asking for.What are 5 examples of marketing? ›
- Content marketing. ...
- Inbound marketing. ...
- Social media marketing. ...
- Search engine optimization. ...
- Email marketing. ...
- Paid media advertising.
At a glance, experiential marketing can include: Business events, festivals, award ceremonies. Activities and kiosks at trade shows.What qualities should a marketer have? ›
A marketer should have excellent spoken and written communication skills, a creative and open-minded approach, strong organizational and planning abilities, and proven team leadership qualities. Good marketers drive processes and are able to motivate others to see the end goal while completing day-to-day tasks.