What is communication? Characteristics, Communication Process, Factors, Types of Communication, 7 Cs of Communication - EDUCATIONLEAVES (2023)

what will you learn


Communication is the transmission of information from one person, group, or place to another.

Every communication needs at least a sender, a recipient and a message. It may sound simple, but communication is actually a very complex topic.

The transmission of the message from the sender to the recipient can be hampered by many barriers. This includes our cultural situations, emotions, places and the medium used to communicate. Accurate, effective, and unambiguous communication is extremely difficult for these barriers.

communication functions

  • Communication includes aat least 2 people- Sender and recipient.
  • Communication is basically atwo-way process. It's not just about sending and receiving messages, it's incomplete until the message is understood by the recipient in the same sense.
  • The forms of communication are;Order, notification, instruction, queries,etc.
  • Communication is present in all human relationships; It is essential in all types ofadministrationeThe organization.
  • It is influenced by the mindset of both the sender and the receiver.
  • Basically, communication is goal-oriented and effective when it includes a set of sender and recipient goals.
  • The main purposes of communication are building interpersonal relationships and improving human behavior.
  • communication is onecycle process, starts and ends with sender.

communication process

Communication is a cyclical process that begins with the sender and ends with the sender in the form of feedback. The communication process consists of a few steps, with each step representing the essence of effective communication.

(Video) 7 C's of Communication 🗣[ Principles of Effective Communication ] For NET, SET, B.COM, B.B.A, B.C.A

Here are some elements of effective communication;


A sender is basically a person who initiates a communication by delivering or sending a message. The sender is the initiator of the message to be sent. After the information, ideas, etc. are created, the sender encodes them in such a way that the recipient can easily understand them.


The message is the main themeCommunication. Without a message, any communication is meaningless. A message contains a thought, idea, image, symbol, report, or command for serial use of gestures and messages. The message is the heart of communication. A message can be verbal (written and spoken) or non-verbal (pictorial, symbolic or gestural).


Placing the targeted message(verbal or non-verbal, depending on the situation, time, space and type of message to be conveyed)in a suitable medium is called encoding.Coding is the most important step in the communication process. Incorrect and inappropriate coding can change the true intent of the communication.


Channel refers to how the message flows or istransmitted through. The message is transmitted over a channel that connects the receiver to the sender. The message can be written or verbal and can be transmitted by computer, mobile phone, telephone, television or memo.


The recipient is the person, group, or community for which the message is intended.. He or she can be reader, viewer or listener. The recipient must fully understand the message being sent in order for the true intent of the communication to be achieved, any negligence on the part of the recipient could render the communication unusable.

Like the sender, the receiver is also an important factor in the communication process as it is the other side of the process. The recipient must be in good standing when receiving the message.

(Video) The Communication Process


The conversion of the sent message into an understandable language is called decoding. In general, it means understanding the message. After receiving the message, the recipient interprets it and tries to understand it as best as possible.


It is thatlast aspect of communication. It is the receiver's reply to receive the message sent by the sender. Feedback is required to ensure the message was successfully encoded, sent, and decoded. It is thatKey to effective and objective communication.

types of feedback

  • negative feedback: corrective comments on past behavior.
  • positives Feedback: Statements about past behavior.
  • negative feedforward: corrective comments on future behavior.
  • Positive feedforward: Statements about future behavior.

types of communication

There are 5 types of communication;verbal, non-verbal, written, visual and auditory.

verbal communication

Verbal communication occurs when we interact by talking to other people.It can be face-to-face or virtual (Skype, Zoom, phone, etc.). Some interactions are formal, such aschatting with a friend over tea or coffee or in a face-to-face meeting, while others are more formal, such as B. an appointment at a fixed place. In face-to-face communication, this verbal communication cannot be separated from non-verbal communication.

Nonverbal communication

our body languageAs we speak, it often says more than the actual words. includes non-verbal communicationhand movement, facial expression, eye contact, posture and touch.

When discussing an idea with your boss, it's important to pay attention to your words and non-verbal communication. Sometimes your boss may verbally agree with your thinking, but some nonverbal triggers (sighing, avoiding eye contact, frowning, etc.) show otherwise.

written communication

Written communication includes Emails, memos, Facebook posts, Twitter posts, text messages, letters, etc. It does not contain anyone's speech or expression. All forms of written communication have one purpose, which is to convey information in a clear and concise manner. Written communication should be easy to understand, while poor writing skills lead to confusion, embarrassment and even failure.

(Video) The Seven (7) Cs of Effective Communication

There are two things to note here: first,poorly constructed sentences and mistakes make you look bad; and secondly,Make sure the content is something you want to promote or be associated with long-term.


Listening is one of the most important ways of communicating because if we can't hear the person sitting across from us, we can't really engage with them. Thinking about negotiations means assessing what the opposition wants and needs.

visual communication

We live in a visual society. Where fromTV's on all the time, Facebook is full of pictures, videos, memes etc. andInstagram is a video and image platform where every advertiser used to sell their products and ideas. The newspaper is also an integral part of our society. There we can see advertisements, news and much more. This is also a form of visual communication.

7 Cs of Effective Communication

Employees spend 30% of their time on emails, meetings, presentations, conference calls, reports and various other workplace activities that involve communicating with colleagues and managers. In this area, you need to ensure that your communication is the most efficient and engaging. This increases your productivity at work. To do this, follow the 7 Cs of effective communication; that is – clear, correct, complete, concise, concrete, coherent,and polite.


It must be easy for the recipient to understand your message. Every message needs to be clear in your communication. It consumes your time that you waste on emails.

Don't try to communicate too many things in one message, as this will dilute the reader's or recipient's attention.


When you write a lot of emails in a day, the likelihood of misspellings in your messages increases. Sometimes the spell checker can't spot your mistakes. You also need to make sure you are addressing people correctly and naming them correctly. You also need to ensure that the viewer or reader of your messages has sufficient knowledge and skills to understand the jargon you use in your message.

(Video) Communication meaning, Communication Process, 7c of Communication, Organisational Behaviour, OB


To communicate effectively, you must acomplete message. This helps the reader to understand and act. Incomplete messages lead to a lot of back and forth, iterations and wasted time and effort on both sides.

If you want the reader to act immediately, make sure you a'Call to Action'in your email or any other type of message, and share that toourgency of the taskquestionable.


You shouldn't write 4 sentences in a message if you can end the message in just 2 sentences. This wastes both the sender's and the recipient's time and reduces your productivity as well. You shouldn't add filler words like "basically", "kinda", "I mean "actually", etc. Remember, your message needs to be concise, clear, and direct.


You needacceptwhat you wantbroadcast to the public.Concretenessis an important quality of communication, which has to come into its own during the conversationMarketing or advertising campaigns. Your confidence should capture the audience's attention and, of course, not bore them.


Your messagemust have the right logic.All sentences in your email or reportmust be connected to the previous oneand alsokeep main topic.Without coherence, the reader should easily lose track of what you have conveyed.


being polite isgreat importance in a corporate environment. People who work together aren't necessarily friends, so you need to be polite to maintain a healthy working relationship. Offensive and aggressive tones cause interpersonal problems and lead to decreased productivity.

Download what is communication pdf


(Video) What Is Communication Process? || Elements Of Communication In Hindi || BBA B.COM || हिन्दी में ||



https://www.tutorialspoint.com/functional_communication/functional_communication_process.htm#:~:text=Der%20Prozess%20von%20Kommunikation%20bezieht sichin%20aufdas%20Formular%20von%20Feedback.


What are the 7 C's of communication? ›

By doing this, you'll stay clear, concise, concrete, correct, coherent, complete, and courteous.

What are the 7 elements of communication with definition? ›

Seven major elements of communication process are: (1) sender (2) ideas (3) encoding (4) communication channel (5) receiver (6) decoding and (7) feedback.

What is communication and characteristic of communication? ›

The communication process involves understanding, sharing, and meaning, and it consists of eight essential elements: source, message, channel, receiver, feedback, environment, context, and interference.

Why are the 7 C's of communication so important? ›

The 7 C's of communication is a checklist that helps to improve your professional communication skills and increases the chance that your message/what you are trying to say will be understood in exactly the same way as it was intended.

What is not 7 C's of communication? ›

Co-ordination in work is not one of the seven C's of effective communication. The seven C's of communication involves: clarity, completeness, conciseness, concreteness, courtesy, correctness and consider.

Who created the 7 C's of communication? ›

The "7 C's of Communication" is a much-quoted list, first provided by Cutlip and Center in 1952 in Effective Public Relations.

What are the seven 7 steps to effective communication? ›

7 steps to effective communication
  • Keep it simple. ...
  • Eliminate technical jargon. ...
  • Be concise, but not too concise. ...
  • Avoid abbreviations and acronyms. ...
  • Reduce the use of canned phrases. ...
  • Be concrete. ...
  • Be conversational.
Nov 19, 2014

Who made the 7 C's of effective communication? ›

Jim Stull came up with what they call the 7 C's of Communication. While they were originally designed for the written word, they can be adapted for all types of communication.

What is the definition of communication? ›

Communication is a process that involves sending and receiving messages through the verbal and non-verbal methods. Communication is a two-way means of communicating information in the form of thoughts, opinions, and ideas between two or more individuals with the purpose of building an understanding.

What is the communication process? ›

The communication process has five steps: idea formation, encoding, channel selection, decoding and feedback. Anything that interferes with clear communication is called noise. Noise can interfere with each step of the communication process.

What is best definition of communication? ›

: a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior.

What is communication process characteristics? ›

The communication process is made up of four key components. Those components include encoding, medium of transmission, decoding, and feedback. There are also two other factors in the process, and those two factors are present in the form of the sender and the receiver.

What is communication meaning types and characteristics? ›

Communication means transferring thoughts, information, emotion and ideas through gesture, voice, symbols, signs and expressions from one person to another. Three things are most important and essential in any communication process they are Sender, Receiver and the Channel (medium).

What are the characteristics of communication styles? ›

Every person has a unique communication style, a way in which they interact and exchange information with others. There are four basic communication styles: passive, aggressive, passive-aggressive and assertive. It's important to understand each communication style, and why individuals use them.

What are types of communication? ›

Five Types of Communication
  • Verbal Communication. Verbal communication occurs when we engage in speaking with others. ...
  • Non-Verbal Communication. What we do while we speak often says more than the actual words. ...
  • Written Communication. ...
  • Listening. ...
  • Visual Communication.
Jul 12, 2018

What is the characteristic of effective communication? ›

For communication to be effective, it must be clear, correct, complete, concise, and compassionate. We consider these to be the 5 C's of communication, though they may vary depending on who you're asking.

What are the 7 Cs of communication which one according to you is the most important and why? ›

These are completeness, conciseness, consideration, concreteness, clarity, courtesy and correctness. Following are the details of 7Cs and their importance in effective communication. 1.

What are the 7 types of communication strategies? ›

Here are seven communication strategies that any business or firm can use.
  • Understand the Full Spectrum of Communication Skills. ...
  • Talk in Person. ...
  • Encourage Participation in Speaking-Focused Organizations. ...
  • Focus on Listening. ...
  • Ask Open-Ended Questions. ...
  • Pay Attention to Body Language and Tone of Voice.
Mar 28, 2017

Which of the following lists the 7 steps of communication in order? ›

Steps of the Communication Process
  • Developing the Message.
  • Encoding the Message.
  • Selecting the Channel.
  • Message Transmission.
  • Decoding the Message.
  • Feedback.
  • Learning Effective Communication.
Oct 18, 2021

What are the 7 ways to improve communication skills? ›

There are specific things to do that can improve your communication skills:
  • Listen, listen, and listen. ...
  • Who you are talking to matters. ...
  • Body language matters. ...
  • Check your message before you hit send. ...
  • Be brief, yet specific. ...
  • Write things down. ...
  • Sometimes it's better to pick up the phone. ...
  • Think before you speak.

What are the 7 C's of effective communication answer? ›

The 7 Cs of Communication
  • Clear. Clarity is ensuring what you're saying is communicated clearly and with no room for misunderstanding. ...
  • Concise. Convey your points in a succinct and concise way. ...
  • Concrete. ...
  • Correct. ...
  • Coherent. ...
  • Complete. ...
  • Courteous.

What is concreteness in 7 C's of communication? ›

Concreteness - Concrete communication implies being particular and clear rather than fuzzy and general. Concreteness strengthens the confidence. Concrete message has following features: It is supported with specific facts and figures. It makes use of words that are clear and that build the reputation.

What is the role of communication? ›

Communication is important to express oneself. It also satisfies one's needs. One should have effective communication for advancement in the career. In your personal life, effective communication skills can smooth your way and your relationships with others by helping you to understand others, and to be understood.

What is the best definition of communication essay? ›

Meaning of Communication

The word communication is basically a process of interaction with the people and their environment. Through such type of interactions, two or more individuals influence the ideas, beliefs, and attitudes of each other.

What is the importance of communication? ›

In our daily life, communication helps us build relationships by allowing us to share our experiences, and needs, and helps us connect to others. It's the essence of life, allowing us to express feelings, pass on information and share thoughts.

What is communication process example? ›

The message is the verbal or nonverbal content being conveyed from sender to receiver. For example, when you say “Hello!” to your friend, you are sending a message of greeting that will be received by your friend.

What is communication process and its types with examples? ›

Communication can be categorized into three basic types: (1) verbal communication, in which you listen to a person to understand their meaning; (2) written communication, in which you read their meaning; and (3) nonverbal communication, in which you observe a person and infer meaning.

What are the 6 types of communication process? ›

What are the different methods of communication?
  • Verbal communication.
  • Non-verbal communication.
  • Written communication.
  • Listening.
  • Visual communication.
Dec 15, 2021

What are the characteristics process? ›

As you can see in this definition, there are three key characteristics of a process: Delivering of a desired outcome. Activities that are interdependent. Consumption of resources.

What is the characteristic of human communication? ›

(I) It is dynamic. (ii) It involves two or more persons. (iii) It is ongoing. (iv) There is an exchange of ideas.

Is communication a characteristic trait? ›

Communications is a character trait. It's part of our emotional quotient.

What are the main characteristics of communication? ›

An effective communication should be: Clear—main ideas easily identified and understood. Concise—gets to the point without using unneeded words or images. Concrete—includes specific examples or explanations.

What is communication process? ›

The communication process refers to a series of actions or steps taken in order to successfully communicate. It involves several components such as the sender of the communication, the actual message being sent, the encoding of the message, the receiver and the decoding of the message.

Why communication is a process? ›

The process of communication refers to the transmission or passage of information or message from the sender through a selected channel to the receiver overcoming barriers that affect its pace. The process of communication is a cyclic one as it begins with the sender and ends with the sender in the form of feedback.

What are 6 characteristics of a good communicator? ›

Here are six qualities that all good communicators have in common that you can use to both train those around you and improve your own abilities:
  • They are honest. In the short-term, it can be easier to be untruthful. ...
  • They are proactive. ...
  • They ask good questions. ...
  • They listen. ...
  • They are concise. ...
  • They are reliable.
Jul 10, 2018

What are the examples of communication? ›

Examples of communication can include face-to-face discussion, emails, facial expressions, videos, and presentations. Communication is important for success in the workplace through networking and effective communication of ideas.

What are the 7 C's of effective business communication? ›

The seven C's are: clarity, correctness, conciseness, courtesy, concreteness, consideration and completeness.

What are seven characteristics that build and maintain a communicator's credibility? ›

SUMMARY. The seven elements to credibility the speaker-communicator-presenter need to demonstrate in all communication contexts are: composure, co-orientation, charisma, character, competence, compassion, and commitment.

What are communication styles? ›

There are four main styles of communication: passive, aggressive, passive-aggressive, and assertive.


1. Communication - Basics and Importance
(Curriculum Wadhwani)
2. Communication and Types of Communication (Lecture, Concept, Definitions, Examples,) Urdu\Hindi
(Learn English with Sid!)
3. 7 C’s of Effective Communication | Explained in Urdu / Hindi | Communication Skills | BS English
(RABAIL Academic English)
4. Communication- Meaning, definition, process & barriers easy explanation..!!!
(Study Point For Govt Job)
5. Verbal Vs Non-verbal Communication: Difference between them with examples & comparison chart
(Key Differences)
6. Chapter 1 Part 2 The Communication Process Source
(Marguerite Yawin)


Top Articles
Latest Posts
Article information

Author: Cheryll Lueilwitz

Last Updated: 26/09/2023

Views: 6404

Rating: 4.3 / 5 (74 voted)

Reviews: 81% of readers found this page helpful

Author information

Name: Cheryll Lueilwitz

Birthday: 1997-12-23

Address: 4653 O'Kon Hill, Lake Juanstad, AR 65469

Phone: +494124489301

Job: Marketing Representative

Hobby: Reading, Ice skating, Foraging, BASE jumping, Hiking, Skateboarding, Kayaking

Introduction: My name is Cheryll Lueilwitz, I am a sparkling, clean, super, lucky, joyous, outstanding, lucky person who loves writing and wants to share my knowledge and understanding with you.